AI Briefing: Gale debuts generative AI platform for media-buying
By Marty Swant Since the generative AI boom began, advertising holding companies and independent agencies have raced to develop their own platforms. Now, another agency…
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While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok
By Krystal Scanlon Advertisers are dancing around the idea of yanking their cash out of the TikTok maelstrom. In fact, some are gearing up to…
The Worst Super Bowl Ads — Avoid These Blunders
By Stephanie Trovato There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more…
International Freight Equipment Transport Demystified
By Sitetrail Research Team Transporting freight is a crucial aspect of modern commerce, ensuring goods reach their intended destinations efficiently and safely. Within the realm…
Beyond 20/20: The Value of Dental and Vision Insurance for Optimal Health
By Sitetrail Research Team In the realm of healthcare, the focus often revolves around medical coverage, leaving dental and vision care sidelined. However, overlooking the…
Digiday+ Research: Publishers sort out their revenue priorities for the year, with direct-sold ads leading the way
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. As the first quarter of 2024…
With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
By Kristina Monllos The allure of Hollywood paired with the savvy of advertising — is it a match made in business heaven or a recipe…
Why retail media’s future depends on first-party data integration and accuracy
By Adstra Suzanna Stevens, brand sales director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just…
The Ultimate Guide to Google Ads [Examples]
By cperricone@hubspot.com (Christina Perricone) Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on)…
European Parliament passes landmark AI legislation with AI Act vote
By Marty Swant The European Parliament on Wednesday voted to approve the highly anticipated AI Act, comprehensive legislation to govern artificial intelligence across the European…