Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most
By Seb Joseph Don’t ever say that uncertainty stops ad spending. So far this year, it’s held up strong despite regional conflicts, sticky inflation, high…
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Category: International Association of Digital Marketing Professionals
This Newsletter Growth Trend Is Straight from Wall Street
By Kristin Egan Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram,…
Here’s What Healthcare Marketers Must Know in 2024
By Harry Mackin To say the past few years have been volatile for the healthcare industry would be an understatement. The COVID-19 pandemic virtually transformed…
I Tested 9 Popular AI Image Generators. Here’s the Scoop for Marketers
By rsukhraj@hubspot.com (Ramona Sukhraj) Part of the reason I went into marketing is because I love creating. It’s also why the topic of the best…
AI Briefing: How top brands are saving more time and money with generative AI
By Marty Swant With New York City full of chatter about AI during last week’s “Tech Week 2024,” marketers, technologists and legal experts gathered to…
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
By Michael Bürgi Mini holding company CourtAvenue is once again pushing aggressively into the AI space, launching two new offerings with the goal of creating…
Did attachment theory ruin your relationship?
By Sitetrail Research Team Attachment styles can change. Unlock the secrets to healthy adult relationships by discovering how attachment styles impact our behavior. Introduction: You’ve…
How Sonos plans to market its new Ace high-end headphones in a noisy category
By Marty Swant When it comes to high-end wireless headphones, there are plenty of major players on the market. But Sonos — a longtime leader…
How U.S. Bank ‘dramatically’ cut the development time of its latest campaign with AI avatars
By Kristina Monllos The hype cycle of AI in advertising is far from over — expect Cannes to be a hotbed for it. Even so,…
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
By esantiago@hubspot.com (Erica Santiago) As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media…