Getting Your Customers Back: 10 Examples of Effective Re-Engagement Emails
By imscottcohen@gmail.com (Scott Cohen) I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though…
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Media Briefing: Why business publishers are finding value in social video ad revenue
By Kayleigh Barber Building business on social video With referral traffic from social platforms becoming less reliable, publishers are looking for ways to make the…
The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance
By Sara Guaglione It seems the sudden shakeup at the top of The Washington Post’s newsroom is unlikely to make buyers’ evaluation of the news…
Content Marketing Is Hard for SaaS Companies. Here’s How to Do It Right.
By Harry Mackin B2B SaaS content marketing can be notoriously complex. Your SaaS company’s solutions are built to solve problems for a highly select subset…
LinkedIn’s publisher revenue share program is entering its next phase
By Kayleigh Barber LinkedIn’s Wire Program — a program that enables media companies to sell 3- to 15-second-long pre-roll ads on their editorial video —…
Why the esports industry is embracing Saudi Arabian investment
By Alexander Lee After years of trial and error, the esports industry appears to have finally found a path to profitability: Saudi Arabian money. Over…
Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
By krubin@hubspot.com (Karen Rubin) This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes…
The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data
By Wiland This Tactics + Insights guide, sponsored by Wiland, examines how brands and agencies use data to optimize campaigns. Marketers improve campaign performance and…
How Hunter Harris and Caroline Chambers have extended their Substack subscribers into monetizable communities
By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify In a world where video has become the predominant medium for content creators, Substack offers…
Marketing Briefing: How a quieter Pride could serve as a ‘reset’ for marketers to be less ‘performative’
By Kristina Monllos Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The…