Ad execs sound the alarm over Google’s risky Privacy Sandbox terms
By Seb Joseph Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives. Turns out, if its tech stumbles and a company’s profits…
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Confessions of a DTC investor on the difficulty of dealing with the ‘increasingly common’ founder-influencer
By Kristina Monllos The rise of the founder-influencer has been commonplace in recent years, especially for direct-to-consumer brands. As founders grow their brands they at…
Build Relationships With Community Coworking
By Adam Traditional coworking emerged as a potential solution to the loneliness of remote work. However, it has proven ineffective, lacking flexibility and community aspects…
Building a Community Management Strategy That Actually Creates Connection
By Alana Chinn The concept of managing communities may seem straightforward. But a community management strategy is what separates the ‘omg I love them!’ brands…
Community Management Challenges and How to Overcome Them [Expert Tips]
By esantiago@hubspot.com (Erica Santiago) A few years ago, I had to manage a Facebook community for a TV station I was working for as a…
AI Briefing: Senators propose new regulations for privacy, transparency and copyright protections
By Marty Swant The U.S. Senate Commerce Committee on Thursday held a hearing to address a range of concerns about the intersection of AI and…
Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
By Sam Bradley Cryptocurrency brands have begun to slowly increase their marketing activity in recent months. But the level of spending from the sector is…
Four Differentiated Marketing Tactics Using Community and Audience
By kbodnar@hubspot.com (Kipp Bodnar) Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested…
This Writing Technique Turns Your Copy Into a “Mind Movie”
By Eddie Shleyner Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months…
Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO
By Antoinette Siu Influencer marketing company CreatorIQ has hired marketing software and web analytics executive Chris Harrington to be its new CEO as the organization…