Amazon adds tools for scaling generative AI applications — and improving accuracy issues
By Marty Swant Amazon is adding more ways to make generative AI applications easier to create, more useful to adopt, and potentially more accurate. Amazon…
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How to Build a B2B Video Marketing Strategy
By Nick Nelson B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video…
Q&A: How advertisers are optimizing CTV ad spend and measuring success
By Blockboard In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes.…
From Killabears to the Stanley Cup Playoffs, how AR drove deep audience engagement
By M7 Innovations Matt Maher, founder, M7 Innovations Augmented reality is not just a passing trend — it is reshaping consumer behavior and engagement across…
Top 10 Best Rank Tracker Tools of 2024
By Erin Pennings It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design)…
Why media agencies are developing finance-based marketing and business intelligence expertise
By Antoinette Siu With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media agencies are expanding their arsenals with financial…
How brands and agencies are navigating the political ad war for 2024’s elections
By Digilant Maria Pousa, Chief Growth Officer, Digilant This year will see a hotly contested election cycle in the U.S., but that’s not all —…
Jamila Robinson explains why Bon Appétit is getting into sports, relationships and subscription boxes
By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify It’s been a busy summer for Bon Appétit and Epicurious’ editor-in-chief Jamila Robinson, who stepped…
Marketing Briefing: What to make of the major marketing trends of the first half of 2024
By Kristina Monllos The first half of this year has been a strange combination of marketers’ desire to get back to basics (the push to…
Age of SGE: How Will AI Affect Search Traffic in the Next Decade?
By Harry Mackin Google’s bold new foray into generative AI – dubbed AI Overviews or Google Search Generative Experience (SGE) – has elicited big reactions,…