The rundown: Why a landmark antitrust trial on Google’s ad tech business could reshape the industry
By Seb Joseph Next week (Sept. 9) marks the beginning of one of the most pivotal antitrust trials in U.S. history, a case that could…
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Category: International Association of Digital Marketing Professionals
Professional Relationships: 4 Executive Tips to Improve Your Marketing Success
By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) Learn how to build professional relationships that don’t just open doors — but blow them wide open. Building…
Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers
By Sam Bradley The Taylor Swift dividend is still paying out for the NFL. Following a record-breaking season for NFL viewership, advertisers are adapting their…
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)
By Michael Bürgi Omnicom, Dentsu and WPP can all order takeout tonight — not because they’re still stuck in the office trying to win big…
How Lux Sales Consulting Helps Professionals in Financial Services Get More Leads with Their SLS Framework™
By Editorialist Team Financial advisors, insurance brokers, and investment advisors face the constant challenge of generating and nurturing leads. The market is saturated, and standing…
Content Localization Tips From the Experts
By Harry Mackin Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise…
The HubSpot Blog’s 2024 Instagram Marketing Report [Data from 600+ Instagram Marketers]
By fneedle@hubspot.com (Flori Needle) Sometimes, it feels like Instagram looks different every time I open the app—IGVT is long gone, and Reels and Shopping tools…
Madison and Wall forecast $397 billion in 2024 ad spend
By Ronan Shields The U.S. advertising industry experienced a robust 9.6% growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth,…
Attention metrics step forward in guidelines — as their value is questioned
By Michael Bürgi Last week, Karen Nelson-Field, the founder of one of the attention metrics firms in the marketing landscape — Amplified Intelligence — posted…
Creativity, Calm, and AI: How HubSpot's Head of Audience Development Breaks the Marketing Mold
By esantiago@hubspot.com (Erica Santiago) It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but…