How publishers are experimenting with Reddit — even without a formal publisher program
By Kayleigh Barber While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources…
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Marketing Briefing: Why holding companies are taking a ‘platform’ approach to pitch more cohesively
By Kristina Monllos Holding companies are taking a more cohesive approach to pitch advertisers. Omnicom is the latest to make structure changes to solidify this…
Media Buying Briefing: Why indie agency Langrand tilts against consultancies, rather than fellow agencies, to help clients transform
By Michael Bürgi There’s a long and storied history of small independent agencies that punch above their weight to compete with their bigger holding company…
What do advertisers want from Tubi in the U.K.?
By Krystal Scanlon When Tubi made its debut in the U.K. nearly two months ago, everyone expected it to make a splash with advertisers. Given…
How Direct Sourcing Helps the Modern Workforce
By Adam Direct sourcing is a talent acquisition strategy that helps companies actively find the talents that are the most interested and aware of the…
Amid a new CEO-hunt, is Criteo up for sale?
By Ronan Shields Related Insights The Programmatic Marketer Criteo seeks new chief executive after Megan Clarken announces pending exit Read More One of ad tech’s…
Gale immerses clients into social beyond just media buys — will it pay off?
By Michael Bürgi Mindful of the impact of social virality, but by no means demure in its aggressive embrace of it — see what I…
The state of ad creative: The evolution of production and optimization in the age of AI and automation
By Celtra This State of the Industry report, sponsored by Celtra, explores how brands and agencies produce and optimize creative digital campaigns to drive performance.…
Media Briefing: The 2024 media glossary, pt. 2
By Kayleigh Barber More media trends, defined Last week, we covered many of the media industry’s trending words, largely related to third-party cookie alternatives and…
Social Media Evidence in Personal Injury Claims: How Online Activity Impacts Court Cases
By Doug Brown Social media evidence is not just a casual observation; it can sway court cases and influence outcomes in ways you might not…