Understanding B2B2C Marketing: A Comprehensive Overview
By Andrew Clark As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies,…
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Category: International Association of Digital Marketing Professionals
AI Briefing: Why Walmart is developing its own retail-specific AI models
By Marty Swant The world’s long list of large language models now includes a macropod. On Wednesday, Walmart debuted a new set of retail-specific AI…
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
By Alexander Lee Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past years — but the presence of key industry players at…
Unusual Boutonnieres – Stylish Accessories for Your Event
By Doug Brown A boutonniere is a small bouquet of flowers and plants. These accessories are often used at weddings and other special events to…
As digital advertising has evolved, marketers are re-evaluating their DSPs
By Amazon Ads Kelly MacLean, vice president of product, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and…
How Bitcoin Is Empowering Social Media Creators and Changing the Game in 2024
By Doug Brown Hey, social media explorers! Today, we’re diving into one of the hottest and most exciting topics for creators in 2024—how Bitcoin and…
How contextual, attention and creative data unlock ad relevance for brands
By GumGum Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between…
How Social Media Platforms & SEO Influence One Another
By Adam The close relationship between social media platforms and SEO is obvious. The two are completely different systems, yet they need each other in…
In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
By Alexander Lee In-game advertising company Frameplay has launched its own ad exchange intended to simplify the gaming advertising landscape for brands and marketers. The…
Retail media networks under scrutiny amid calls for transparency and accountability
By Kimeko McCoy It’s a familiar tale: A new media channel becomes the ad industry’s shiny object, touted as a silver bullet only for concerns…