Reddit Is Rising Fast in Search: What B2B Marketers Should Know
By Alex White If you’ve searched for a product review on Google recently, you’ve likely noticed a trend in the results. For example, a search…
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Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences
By Tim Peterson This week’s Future of TV Briefing looks at how advertisers’ struggles to manage ad frequency are affecting people’s purchase decisions. IDing the…
Omnicom study IDs five levels of consumer-privacy concerns, and builds a playbook out of it
By Michael Bürgi Consumer attitudes toward data privacy may never actually be factored into national privacy legislation to the extent it should — if that…
Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners
By Digiday Awards The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities…
How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips
By Caroline Forsey Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!) As someone whose dance moves…
Why advertisers need a new omnichannel measurement approach amid a disconnected landscape
By Blis Amy Fox, Chief Product Officer, Blis Traditional measurement, as it stands, is broken. While the reduction of personal data and its impact on…
Why OVTLYR Stands Out as the Premier AI App for Stock Trading: Unmatched Features and Insights
By Sitetrail Research Team In the rapidly evolving landscape of financial technology, OVTLYR has emerged as a significant player, offering innovative solutions for stock traders…
Untangling TTD’s DDT (Dominance Distress Trauma)
By Seb Joseph A growing consensus in ad circles: The Trade Desk is veering dangerously close to “bad actor” territory. If this rising unease had…
Omnicom Media Group looks for more clarity on the role of AI in the auction process
By Michael Bürgi With another Advertising Week well underway, Omnicom Media Group continues to work behind the scenes to address systemic issues around the more…
The Future of B2B Influencer Marketing: Top Marketers Look Ahead
By Debbie Friez Now that we know what B2B influencer marketing is, let’s think about what it could be. If you could read the crystal…