Marketers are not won over by new AI-powered search tools
By Kimeko McCoy The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI…
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13 Tips for Creating Videos for Instagram Like the Brands You Love [+ Examples]
By rsukhraj@hubspot.com (Ramona Sukhraj) Creating videos for Instagram has to be one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live, and…
I Tried Creating a YouTube Channel Using Only AI
By esantiago@hubspot.com (Erica Santiago) Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this…
Amid green shoots of recovery in ad tech investment, a note of caution is warranted
By Ronan Shields A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among…
Marketing Briefing: More storytelling, same budget? Marketers’ ‘do more with less’ conundrum continues
By Kimeko McCoy Marketers continue to face a familiar conundrum: Do more with less. Calls from the C-suite have reached a fever pitch over the…
Fright-Free Social Media: Humanize Your Brand with Influencers This Halloween and Beyond
By Alex White Source: LinkedIn – Ronald van Loon Show, don’t tell Are you familiar with the concept of “show, don’t tell”? The writing technique,…
The 9 Best Marketing Frameworks You Need to Know
By Jenny Bergen Clark Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand.…
Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. YouTube has traditionally been the dominant…
Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges
By Antoinette Siu Measurement can feel like a constant moving target for media agencies tasked with proving their results for clients — but can incrementality…
New Product Development Process: Everything You Need to Know
By Lauren Dean If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right…