AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools
By Marty Swant AI is center stage across plenty of marketing-related discussions, but it was only a supporting actor at the fall Digiday Media Buying…
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AI Conversion Rate Optimization: How AI Is Transforming CRO Strategies
By kbodnar@hubspot.com (Kipp Bodnar and Kieran Flanagan) The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to…
AI in Graphic Design: The Pros, Cons and What it Means for Designers [+ Expert Insight]
By esantiago@hubspot.com (Erica Santiago) Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer,…
Agency execs balance automation and strategy with new ad formats
By Marty Swant Major ad platforms are increasingly pitching the promises of AI-driven advertising, but some industry experts say there’s a risk of over-relying on…
Media Briefing: Tech credits count for (some) compensation in publishers’ AI deals
By Tim Peterson This week’s Media Briefing looks at how publishers are receiving credits to use AI companies’ large language models as part of content…
Delphian School: 4 Essential Outreach & Engagement Tips for Educational Institutions
By Adam Are you struggling to connect with potential students and stakeholders? Does your educational institution’s outreach feel like shouting into the void? You’re not…
How brands are increasing trust and CTR by advertising in news publications
By The Washington Post Jana Meron, vp of revenue operations and data, The Washington Post In 2023, more than one-third of brands entirely excluded news…
50 Influential Content Marketing World Speakers to Follow in 2024
By Ryan Arnholt These are exciting times in the world of Content Marketing. And while the pace of change due to GenAI technology and digital…
How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
By cdelprincipe@hubspot.com (Curt del Principe) Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right…
Day one of the Media Buying Summit hits on integration, CMO-whispering and political advertising
By Michael Bürgi The Fall 2024 Digiday Media Buying Summit kicked off on Tuesday in Palm Springs, Calif., with a leading independent media agency CEO…