Two years post acquisition, and X’s relationship with advertisers has never been more complex
By Krystal Scanlon Exactly two years ago today (Oct. 28), billionaire Elon Musk started his first day as owner / CEO of then-Twitter. As the…
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AI Briefing: Google Deepmind open-sources SynthID for watermarking generated text
By Marty Swant Last week, Google Deepmind expanded the availability of its SynthID tool for watermarking text generated by AI. After implementing SynthID text in…
Acquiring customers for affiliate marketing
By Adam Impact is a well-known affiliate network with three main streams: partnership management, creator, and advocate. The first manages the partnership lifecycle from recruitment…
One Question That Will Reinvigorate Your Approach to Marketing
By lbrowning@hubspot.com (Laura M. Browning) The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for…
60 Best Online Local Business Directories & Listing Sites
By Jamie Pitman Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too…
Spotify tunes up its ad tech as it looks to attract even more ad dollars
By Ronan Shields Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as…
X is set to expand its NFL content partnership with new portal
By Krystal Scanlon The long-standing partnership between X and the NFL is about to expand once again. By the end of the year, the professional…
Embark on Your Journey to Lifelong Fitness with Dr. Jordan Sudberg
By Digital Editor In an era where quick fixes and short-lived fitness trends dominate, the pursuit of lifelong fitness stands as a beacon of sustained…
Winning the attention game: How brands are thriving in gaming’s immersive worlds
By Activision Blizzard Media Melinda Spence, head of measurement and insights, Activision Blizzard Media Attention has become one of the most valuable yet elusive resources…
How Often to Post on Social Media for Business? A HubSpot Experiment
By dmarmer@hubspot.com (Daria Marmer) With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks…