The evolution of the great ‘curation’ tussle in ad tech
By Ronan Shields The word “curation” in the context of ad tech refers to the process of selecting and organizing premium, high-quality inventory for advertisers…
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Why marketers like Procter & Gamble’s Marc Pritchard see getting back to basics as a path to growth
By Kristina Monllos Marketers are getting back to basics. Throughout the year, there’s been a simmering debate for marketers: brand building versus performance marketing. But,…
Drafting All-Star Influencers: How Fantasy Football Tactics Can Guide Your B2B Influencer Campaigns
By Alex White Are your stars lined up and ready to take you to the promised land? The National Football League kicked off last month,…
‘Not Your Mom’s Facebook’ — Is It Enough to Attract Gen Z?
By Alana Chinn Welcome to The Perspective, a series where HubSpotters weigh in on the latest business and marketing trends. “We are not your mom’s…
Confessions of a media buyer on Google’s stranglehold on the industry
By Michael Bürgi The Google anti-trust trial will come to an end in late November, and there’s a lull in the action now that the…
Mondelēz takes AI in-house to try and curb marketing costs
By Kimeko McCoy Another tentacle of the in-house trend has seemingly wriggled loose, this one powered by AI. Snack company Mondelēz International is creating an…
Stop Sending Boring Newsletters: Lessons from MKT1's Emily Kramer
By Caroline Forsey “An obsession with quality” is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts.…
How Marketers Save Time and Make Data-Backed Decisions with AI Reporting [+ Expert Insights]
By Ankit Vora Marketers are often asked to do more with less. I’ve been there too. I’ve battled the constant pressure to juggle multiple campaigns,…
How one company hopes to expand creators’ presence in TV ads as CTV engagement grows
By Antoinette Siu There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video…
How to manage an actual online community platform, with Oprah Daily’s Pilar Guzmán
By Tim Peterson Subscribe: Apple Podcasts • Stitcher • Spotify “Community” is one of those words that has been co-opted by businesses and euthanized into…