Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide
By Ronan Shields Today (Oct. 30), Criteo posted mixed results for the three months ending Sept. 30. Revenues were $459 million, representing a 2% annual…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
Your 5-Step Plan for Conducting an SEO Content Gap Analysis
By Theresa Meis If you’re churning out content but not seeing a bump in search-driven traffic, it’s likely time to recalibrate your strategy with a…
Here’s how the Daily Mail intends to tackle election coverage on TikTok
By Krystal Scanlon With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even…
Two Gen Z founders want to change the OOH ad marketplace for their generation
By Antoinette Siu You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers…
Transforming down-ballot campaigns with contextual advertising and CTV
By Seedtag Kara Ullmann, head of political, U.S., Seedtag As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen…
Are AI Agents Worth It? HubSpot's CMO and VP Weigh In
By esantiago@hubspot.com (Erica Santiago) On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar…
This startup is creating an AI training data marketplace to help creators and companies buy and sell licensed content
By Marty Swant What’s the value of data used in training AI? That’s an existential question one new startup wants to help answer. Trainspot is…
Mastering B2B Podcast Production: Pitfalls and Best Practices
By Theresa Meis The very first podcast production job I had was way (way…) back in 2005. The sailing magazine I worked for wanted to…
5 Marketing Strategies Polymarket Is Using to Be Everywhere at Once
By Jason Levin If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more)…
How to Start Using Video in Your Marketing
By esantiago@hubspot.com (Erica Santiago) HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in…