The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
By Ronan Shields The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green…
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How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025
By rsukhraj@hubspot.com (Ramona Sukhraj) I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and…
Brands are reinventing performance marketing for a flattened funnel
By PubMatic Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of the digital advertising ecosystem, today’s leading brands are leaning into programmatic’s…
Need to Write a Job Offer Letter? I’ve Got You Covered [+ Free Template & Examples]
By Rana Bano You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s…
What Is a Risk Assessment? My Complete Guide [+ Free Template]
By Rana Bano No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial…
How Backspace Marketing Sees Social Media Shaping SEO in 2024
By Headlines Team The integration of social media and search engine optimization (SEO) is reshaping digital marketing in 2024. Backspace Marketing, a Delaware-based digital agency,…
Incoming Trump administration puts potential breakup of Google’s Chrome in new light
By Ronan Shields U.S. lawmakers are reportedly urging an antitrust judge to make Google sell off its Chrome browser after the tech giant’s illegal search…
‘We need your trust’: As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
By Kimeko McCoy Donald Trump made a lot of promises on the campaign trail, including calls to roll back perceived “wokeness” in schools as well…
How Brands Can Act Responsibly During a Crisis
By cdelprincipe@hubspot.com (Curt del Principe) It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I…
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
By Seedtag Grego Martinez, svp of product at Seedtag The ongoing march toward comprehensive privacy regulation in the U.S. is not an endpoint but a…