2024 was a trillion dollar year that signals slower days ahead
By Seb Joseph Next year’s ad spending forecasts echo a familiar story: growth, but with a slower tempo. It’s an outlook that has come to…
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Real or AI-Generated? You Guess [Quiz]
By Jenny Romanchuk Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated…
Consumers Care About Brand Values: How To Communicate Them in a Way That Wins
By sonia@soniaethompson.com (Sonia Thompson) Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.…
Mastering Shopify SEO with Backspace Marketing: Actionable Tips for E-Commerce Growth
By Headlines Team In the competitive landscape of e-commerce, search engine optimization is vital for ensuring online stores stand out. Shopify merchants, in particular, must…
Backspace Marketing Unveils the Potential of SEO-Friendly Social Media Strategies
By Headlines Team Backspace Marketing is at the forefront of digital innovation, showcasing how businesses can merge search engine optimization with social media strategies. This…
AI Briefing: Amazon’s new Nova models boost AI model efficiency, accuracy and variety across AWS
By Marty Swant One of the most buzzy bets in Las Vegas this week had nothing to do with poker or slots. At the AWS…
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
By Kristina Monllos Libie Motchan wants more transparency from Meta. Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram…
WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline
By Blis This WTF guide, sponsored by Blis, explores how geo-based omnichannel measurement works, what it looks like and its benefits to advertisers. 01 WTF…
Q&A with Jessica Chan, Perplexity’s head of publisher partnerships
By Sara Guaglione Perplexity announced today it has added more than a dozen new media companies to its publisher program, including Blavity, Gear Patrol, The…
Backspace Marketing: Enhancing Backlink Strategies Through Social Media Engagement
By Headlines Team Backspace Marketing highlights an innovative approach to digital marketing by integrating social media into backlink strategies. With the increasing emphasis on search…