A sign of things to come: Experian’s acquisition of Audigent highlights curation’s rising influence
By Seb Joseph The curation buzz is no longer just talk — it’s shaping the market, especially in M&A. Case in point: Experian snapping up…
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Programmatic marketers sound off on impact of AI-driven ad buys
By Tim Peterson When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally be toward the tip of the spear.…
The state of video advertising: Tracking the evolution of video channels, targeting and technology for brands and agencies
By Perion This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats…
Always-On Influencer Marketing: What Is It and How Does It Work?
By Nick Nelson One of the most clear takeaways from our research for the 2025 B2B Influencer Marketing Report was that using an always-on strategy…
10 of the Coolest YouTube Banners I've Ever Seen
By bcoleman@hubspot.com (Basha Coleman) I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how…
Enhancing Local SEO Through Social Media: Insights from Backspace Marketing
By Headlines Team Integrating social media into local SEO strategies has become an indispensable practice for businesses aiming to increase visibility in their communities. Backspace…
Innovation meets litigation: How media companies are tackling AI’s complex impact
By Marty Swant New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies. Some of the first media companies…
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
By Seb Joseph Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so. But don’t worry about separating the…
The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]
By cdelprincipe@hubspot.com (Curt del Principe) One tiny little layout change netted us an almost 20% increase in on-page conversions. They say a butterfly flapping its…
The diminishing returns of scale and a return to quality
By Infolinks Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept. Marketers and publishers historically have their own goals associated with scale. When it…