Omnicom and IPG Merger could lead to bigger AI investments — and maybe rewards
By Marty Swant Omnicom’s plan to acquire Interpublic Group is a long way from being finalized. However, the combined company could help the holding companies…
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Omnicom’s acquisition of IPG could usher in a new, inevitable M&A wave
By Michael Bürgi That’s one hell of a way for the agency holding companies to end the year. Just as everyone was looking to slow…
Why advertisers and media companies need to take malware threats seriously
By The Media Trust Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low.These threat…
The new era of digital is outcome-focused and geo-powered
By Blis Abby Roulston, vp of marketing, Blis As the end of the year approaches, businesses are taking stock of what works and what doesn’t…
How an Entertainment Strategy Helps You Cut Through the White Noise
By cdelprincipe@hubspot.com (Curt del Principe) This week’s master is always down for some fun, and he’s got the receipts to show it. “The most fun…
How to Optimize Existing Content for SEO
By Theresa Meis When it comes to SEO marketing, there is no room for basic moves when advanced strategies can take you to the next…
Navigating the Future of SEO: 5 Tips From HubSpot's Senior Director of Global Growth
By esantiago@hubspot.com (Erica Santiago) The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold on.…
Backspace Marketing: Pioneering Advanced Global SEO Strategies
By Headlines Team Expanding into international markets demands a nuanced approach to digital visibility. Backspace Marketing, a Delaware-based digital agency, is addressing this challenge by…
AI personalization played a bigger role in this year’s Black Friday and Cyber Monday
By Mitchell Parton This story originally published on sister site, Modern Retail. This past Thanksgiving week, furniture and home decor brand CB2 used artificial intelligence…
How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
By Alexander Lee In the world of video games, “Call of Duty” is still king. Earlier this year, the series experienced its biggest launch weekend…