How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process
By ahuffman@hubspot.com (Amanda Huffman) In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
The Evolution of Credit Cards: A Brief History of Payment Methods
By Full Editorial Credit cards have become an integral part of modern-day society. They have revolutionized the way people shop, travel, and spend their money.…
Silent But Mighty: How Soundless Videos Are Winning Social Media [+ 2025 Data]
By ttaylor@hubspot.com (Tristen Taylor) You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that trending…
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
By Antoinette Siu The cloud of TikTok’s uncertain future is still lingering. Some marketers are forging ahead on TikTok creator campaigns after its brief shutdown…
Why the Sundance Film Festival is becoming more important for marketers
By Kristina Monllos As the 41st annual Sundance Film Festival kicks off in Park City, Utah this weekend, more marketers and creators are joining the…
How to Write a Content Brief [Template + Examples]
By lbrowning@hubspot.com (Laura M. Browning) I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer,…
Gen Z is turning this CEO's business model upside down
By esantiago@hubspot.com (Erica Santiago) “This whole entire generation is about to turn all of our business models on its head.” I’m a consumer who falls…
Havas acquires sports marketing agency in first deal following stock exchange debut
By Sam Bradley Havas Media Network has kicked off the new year with an acquisition aimed at deepening its sports marketing expertise and diversifying its…
Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies
By Sara Guaglione This week’s Media Briefing looks at how the TikTok ban impacted publishers’ onsite traffic and social referrals, as well as what companies…
Building an SEO Strategy in 2025
By Nick Nelson Algorithms. Always-on strategies. Artificial intelligence. The arena of search engine optimization is being transformed by a vast array of different forces –…