Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
By Marty Swant The open web has spent years competing for crumbs against companies like Google and Meta. But now, some ad tech players say…
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Category: International Association of Digital Marketing Professionals
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
By Kristina Monllos If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a light-hearted approach,…
Is it Real or AI? Test Your Detection Skills [Round 4]
By mbretous@hubspot.com (Martina Bretous) Think you’re good at spotting AI-generated content? Put it to the test. Between Midjourney, Lummi and the host of other AI…
Chubbies Co-founder Warns: Don’t Get Hooked on the Performance Marketing Drug
By cdelprincipe@hubspot.com (Curt del Principe) Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna…
How Real Customer Journeys and Marketing Attribution Take Shape
By Nick Nelson Understanding and unpacking the complexity of modern buyer journeys is easily one of the most pressing challenges in marketing today. It’s something…
Can't Afford a Super Bowl Ad? Try These Marketing Alternatives Instead [Examples & Expert Tips]
By lbrowning@hubspot.com (Laura M. Browning) The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s…
McDonald's Secret Ingredients to Fan-Driven Marketing
By esantiago@hubspot.com (Erica Santiago) When it comes to marketing, McDonald’s reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and…
Boycotts and backlash reveal complications in changing DEI landscape
By Kimeko McCoy Target’s decision to retool its diversity, equity and inclusion measures has sparked backlash as activists are now calling for a nationwide boycott…
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
By Michael Bürgi Consolidation may be happening at the holding company level, between Omnicom’s planned purchase of IPG, and Publicis’ latest acquisition wave (just last…
Beyond the Buzzer: How Sports Collectibles Are Winning the Social Media Game
By Headlines Team Forget highlight reels and post-game analysis. A new player has entered the social media arena, and it’s not a star athlete –…