How marketers at FX, Paramount and Criterion feel about experiential at SXSW
By Kristina Monllos Brynn Brewer got in line around 9:30 a.m. last Saturday morning behind dozens of others — some of whom got there as…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
6 Essential Skills B2B Marketing Leaders Need to Succeed in 2025 and Beyond
By Lee Odden B2B Marketing Leaders: The Next Generation If you’re in a marketing leadership position at a B2B company, there is no doubt you’re…
Digiday+ Research: YouTube usage drops as fewer brands put a large amount of marketing spend toward the platform
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been just over two years…
‘Just don’t say DEI’: Brands sit out advertising around Black History Month, other heritage months this year
By Kimeko McCoy This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning, expect Women’s…
Predators in Tokyo: The Sinister Nightlife of Silverstar Oh and Yui Miura
By Editorialist Team Were they hunting their next gold-digging victim or drowning in their own depravity? Tokyo’s neon-lit streets are no stranger to scandal, but…
Be a Knock Out in Small and Local Business Marketing
By cdelprincipe@hubspot.com (Curt del Principe) In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is…
Creators and influencers on edge about Meta’s reported Reels spin-off
By Alexander Lee Meta’s plan to potentially spin Instagram Reels into a standalone video app has sparked excitement among creators and influencer marketers — but…
Why big brands are turning agency reviews into quiet affairs
By Seb Joseph These days, everything is getting quieter. Employees check out in silence — quiet quitting. Companies nudge them out just as discreetly —…
How We’re Building Breeze to Power the Future of GTM
By Nicholas Holland Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for most small…
The Rundown: The DOJ still urges forced Chrome sale in antitrust trial
By Ronan Shields The presence of leading executives, including Alphabet and Google CEO Sundar Pichai, at President Donald Trump’s 2025 inauguration led many to believe…