5 Ways Influencer Marketing Boosts SEO Rankings and Organic Traffic
By Alex White Enter the mind of a B2B buyer. Where are you starting your purchasing journey? Regardless of whether you’re reading a whitepaper, watching…
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The battle for AI search bars is becoming more conversational
By Marty Swant As Google continues its legal battle in the search antitrust case, the giant is moving forward with expanding new search features powered…
Media Buying Briefing: iProspect adds brand-building powers to its performance reputation
By Michael Bürgi A common story around the world of media agencies — notably holding company shops — is one of bolting on digital and…
Coca-Cola quietly considers moving its North American media out of WPP
By Michael Bürgi WPP, no stranger to financial strains as of late, is facing another major headache. Though it’s not decided yet, one of its…
Financial Tips For Travelling To Isla Mujeres: Maximize Your Budget for a Fun Getaway
By Full Editorial Isla Mujeres, a stunning gem in the Caribbean Sea, offers beautiful beaches and a laid-back vibe that attracts travelers from around the…
7 Brands That Got Inclusive Marketing Right
By sonia@soniaethompson.com (Sonia Thompson) Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.…
Social Media’s Impact on Young People
By Headlines Team Social media plays a central role in teenagers’ lives, shaping how they connect, communicate, and see themselves. While these platforms offer opportunities…
As SXSW kicks off, marketers embrace it as an ‘accessible’ conference for content, connection
By Kristina Monllos When Greg Swan first attended South by Southwest (SXSW) 17 years ago, it “cracked open” his world. “It’s a culture of people…
Marketers rethink cheap programmatic as ad waste mounts
By Seb Joseph The latest ad fiasco might suggest otherwise, but some marketers are finally shedding one of their deepest programmatic misconceptions. Turns out, fixating…
AI and human emotion are the building blocks of effective creative advertising
By Nexxen Gabriela Maestre, vp, global creative solutions, Nexxen Last year, there was a major uptick in the buzz around generative AI and emotional creative…