How This Small Startup Outperformed a Stalling Industry
By cdelprincipe@hubspot.com (Curt del Principe) As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually…
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BuzzFeed to invest $10 million in BF Island – How does it stack up against other social platforms’ launch costs?
By Sara Guaglione BuzzFeed CEO Jonah Peretti said in an earnings call last week that the company was investing $10 million of resources into BF…
Episode 2 Mom’s at Work: Starting a family, navigating fertility support and employer benefits
By Jessica Davies Subscribe: Apple Podcasts • Spotify Starting a family is one of the most exciting moments in life. But for so many people,…
8 Questions to Help You Write a Compelling Marketing Brief
By joetting@hubspot.com (Jami Oetting) If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief,…
Restructuring Personal Debt
By Full Editorial If you’re feeling overwhelmed by debt, you’re not alone. Many people find themselves struggling to make ends meet as they juggle credit…
At Digiday’s Media Buying Summit, challenges with talent recruitment bubble to the surface
By Michael Bürgi There’s a talent problem in the media agency world, and it starts at the bottom — meaning the entry level. (There’s a…
How Substack creators are pooling audiences with live video co-hosting
By Alexander Lee Creators are utilizing Substack’s live video co-hosting features to grow their audiences — and their subscriber counts. It’s been one month since…
Brian O’Kelley’s Scope3 is promising an AI-powered ad tech reset — publishers aren’t buying it yet
By Sara Guaglione In this week’s Media Briefing, Digiday’s executive editor of news Seb Joseph talks to publishers to find out what they think about…
Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’
By Digiday Editors Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered “agentic advertising platform” and a…
Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near
By Li Lu In Digiday+ Research’s first-quarter survey of marketing professionals, respondents told Digiday that Instagram and Facebook still hold the majority of their companies’…