The Trade Desk stumbles, and the ad tech world cheers — maybe too soon
By Seb Joseph Ad tech moves fast. One quarter, you’re the undisputed king of the open internet; the next, you’re fending off existential doubts about…
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Category: International Association of Digital Marketing Professionals
‘It will happen when it happens’: Google’s Privacy Sandbox continues in limbo
By Ronan Shields Critics were quick to round on Google following the publication of its latest Privacy Sandbox report, with hard-hitting punditry highlighting concessions around…
How data marketplaces are evolving to meet buyers’ expectations
By Experian Doug McLennan, senior director of product management, Experian For a long time, data buyers enjoyed a small set of large-scale data marketplaces that…
Social Media Basics: A Checklist Every Marketer Needs
By mbretous@hubspot.com (Martina Bretous) Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind…
Brian Wieser revises ad forecast downward as U.S. ad market grows wary
By Seb Joseph The world feels more unmoored than ever, and, predictably, the ad dollars are pulling back in kind. Marketers have been murmuring about…
Marketing Briefing: What’s on marketers’ minds — changing consumption habits, AI search ads and more — with GoDaddy CMO Fara Howard
By Kristina Monllos Much of a marketer’s job today seems to be about recognizing the changes in the advertising landscape, pivoting to deal with those…
TikTok ban looms closer, leaving more questions than answers in its wake
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify The halfway point for the looming TikTok ban has passed, leaving more questions than answers – not…
Content Cadence: How Often to Publish, and Why
By Nick Nelson It’s one of the most frequently asked questions in content marketing: How often should I be publishing? This is a critical consideration…
Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
By pbump@hubspot.com (Pamela Bump) It should come as no surprise to us marketers that short-form video was the top performing content format in 2024. As…
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
By Caroline Forsey A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time…