Decoding Google I/O: A New Era for B2B SEO & Best Answer Marketing
By Lee Odden Google I/O 2025 was rich with AI focused announcements. For B2B marketers, the implications of the AI advancements in terms of search…
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Category: International Association of Digital Marketing Professionals
Turn your power users into creators (and vice versa)
By cdelprincipe@hubspot.com (Curt del Principe) One of the most powerful — but least used — aspects of social media is its ability to turn customers…
Media Buying Briefing: Mediaplus carves a personal, data-driven niche among boutique shops
By Michael Bürgi In an era of programmatic investment and complex media marketplaces made more byzantine thanks to the crush of ad-tech and mar-tech firms…
OpenAI’s bold vision for ChatGPT seems poised for a familiar business model: ads
By Krystal Scanlon The bull case for OpenAI to build an ads business just got a lot more real. The company is developing a sleek…
Instagram vs YouTube Influencers: Which Platform Moves the Needle for Your Brand?
By Headlines Team When it comes to influencer marketing, two platforms consistently lead the pack: Instagram and YouTube. Both are home to massive audiences, creative…
Digiday+ Research: Marketers plan less upfront spending this year
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. There are a lot of questions…
Media agency vet Paul Woolmington on the balance of brand/performance with human/tech
By Michael Bürgi Paul Woolmington certainly looks the part of an ad agency creative. But in actuality he’s one of the senior media-side executives with…
Debunked by AI: The future of misinformation on social
By Alex Sventeckis Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities:…
‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud
By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…
‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud
By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…