‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud
By Jessica Davies AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for. Generative…
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Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers
By Sara Guaglione This week’s Media Briefing looks at what AI Mode, the latest generative AI search experience Google has rolled out, means for publishers’…
How publishers like Texas Monthly and Axios turn engagement data into revenue
By Marigold Publishers have long chased growth through social platforms and short-term traffic spikes. These tactics often prioritize volume over value, inflating reach without building…
Coca-Cola grants vote of confidence to WPP with Open X renewal
By Sam Bradley WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo.…
The New Rules of B2B Marketing Agency & Client Partnerships
By Lee Odden How “Best Answer” thinking and TopRank Marketing 2.0 can turn smart relationships into growth engines B2B marketing has never moved faster or…
The content demand engine that every business needs but no one uses, from Morning Brew’s CEO
By Alex Lieberman I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of…
Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year
By Tim Peterson This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront advertisers more extensive cancelation options, which could affect…
How publishers are actively testing agentic AI to hike productivity
By Jessica Davies With mounting pressures to do more with fewer resources, publishers are starting to explore how agentic AI could help them work smarter,…
Amid 2025’s signal crisis, identity graphs are boosting efficiency
By Dun & Bradstreet Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers today are operating in the aftermath of a fundamental…
Get advice from billionaires with an AI-crafted board of directors, tips from HubSpot’s CMO
By kbodnar@hubspot.com (Kipp Bodnar) Do you ever look at CEOs and wonder, “What makes them so successful?” I‘ll tell you their secret: It’s not what…