Why the sky’s no longer the limit for live TV advertising
By DIRECTV Matt Cerussi, senior director of West Coast ad sales and national tune-in, DIRECTV Advertising Live TV is no longer tethered to the living…
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Category: International Association of Digital Marketing Professionals
AI Agents: The Next Social Trend for Healthcare Businesses
By News Edition In 2025, artificial intelligence (AI) is slowly spreading across various aspects of society. At first, it was utilized by individuals to help…
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
By HubSpot Staff When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their…
Your Workplace Security Trap: Why the Biggest Dangers Are Hiding in Plain Sight
By Gesten van der Post We’ve all seen the headlines about giant security breaches—the shadowy hackers, the stolen credit cards. It makes us think security…
Advertising Week Briefing: AWNY distills the industry’s existential drift
By Seb Joseph Another industry event, another round of panels framed by uncertainty. It’s the one constant in a stretch of years defined by volatility…
Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script
By Michael Bürgi For all the talk of generative AI upending the media agency business — I get daily pitches of this agency or that…
Beyond the Booth: Jean-Claude Bastos Explores the Economic Evolution of DJing in the Creator Economy
By Mary Smith Forget everything you thought you knew about making money as a DJ. The old playbook – club gigs, wedding bookings, and selling…
The High-Touch Approach: Why Tommy S. Shields Believes in Private Investor Experiences
By Editorialist Team In an age of digital pitches and virtual meetings, most entrepreneurs assume investor relationships can be built entirely online. But for seasoned…
Growing Importance of Social Media Management in the Digital Era
By Headlines Team In today’s fast-paced digital landscape, social media is no longer just a platform for personal connections. It has evolved into one of…
Future of Marketing Briefing: AI feels friendlier, agency holdcos act tighter
By Seb Joseph Welcome back to the Digiday+ Future of Marketing Briefing. We’re only three editions in (not that anyone’s keeping score), and in that…