‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce
By Kimeko McCoy For a company that reportedly has no plans to advertise, OpenAI has laid yet another brick in the foundation of what could…
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Discord puts proof behind its ad pitch with first measurement push
By Alexander Lee Discord has shared the results of its first-ever ad measurement test — and brands and marketers find the numbers encouraging. In June,…
The Guardian brings The Filter to the U.S. in affiliate commerce push
By Sara Guaglione The Guardian is bringing its product recommendation site, The Filter, stateside – a year after its U.K. launch – as it looks…
TikTok is talking to brands like it’s a grocer now
By Mitchell Parton This story was first published by Digiday sibling ModernRetail TikTok is beginning to resonate with food and beverage brands as a platform…
Inside Eric McNeil’s Elite Fund: Redefining Wealth in Palm Beach
By Editorialist Team When it comes to finance, Palm Beach has long been a playground for billionaires, investors, and family offices. In the middle of…
How agencies can ace their next RFP
By Keen Decision Systems Bradley Keefer, CRO, Keen Decision Systems Data is an essential part of any modern marketer’s toolbox, helping them improve their targeting…
CTV’s reseller reckoning, moving past scale on paper, confusion in practice
By Seb Joseph CTV is officially in its “wait, what are we actually buying?” era. Years of euphoric growth has given way to a wave…
Nike details further fallout from tariffs as it marks nearly one year under CEO Elliott Hill.
By Julia Waldow This story was first published by Digiday sibling Modern Retail Nike yesterday revealed that it expects $1.5 billion in gross incremental costs,…
Why you should build relationships backward (and how)
By cdelprincipe@hubspot.com (Curt del Principe) Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content…
How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice
By Lorraine Lee Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common — and…