How SMEs Can Boost Conversions by Optimising Their Payment Gateway Setup
By Full Editorial Small and medium enterprises (SMEs) in India form the backbone of modern digital commerce. With more customers relying on online transactions, the…
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Category: International Association of Digital Marketing Professionals
Future of Marketing Briefing: Sora’s promise — and peril — for the creator economy
By Seb Joseph Yes, this is another Sora story. But this one’s less about the tech and more about what it’s doing to the people…
Tea in the courtroom: the gossipier side of the remedies trial over Google’s ad tech monopoly
By Seb Joseph A courthouse in Virginia was meant to be the stage for a long-awaited antitrust reckoning. Instead, by most accounts, it occasionally played…
Advertising Week Briefing: Amazon is primed to take over the ad industry
By Ronan Shields Advertising Week New York often functions like a mirror held up to the industry — its agenda is less a self-help pamphlet…
Tubi hopes emotional context can drive demand for streaming’s long tail
By Sam Bradley Advertisers are spoiled for choice in the CTV market. It’s good news for buyers, but the sheer quantity of supply makes it…
Ad quality isn’t a checkbox — it’s a context
By Browsi Asaf Shamly, co-founder and CEO, Browsi If you ask someone in ad tech what makes an ad “quality,” chances are they’ll fire off…
Loop Marketing strategy: A framework for stellar AI-era growth
By rsukhraj@hubspot.com (Ramona Sukhraj) Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the…
Why brands should stop overlooking their most powerful influencers: customers
By Sophie Miller Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year,…
From walls to frameworks: Publishers and tech giants push weekly talks on AI content use
By Jessica Davies Amazon, Meta, Microsoft and Google all had seats at the table alongside 35 publishers at the IAB Tech Lab’s LLM working group…
Vibe marketing was a joke – until OpenAI got involved
By Seb Joseph Vibe marketing used to be a punchline. OpenAI is turning it into a product strategy. That probably wasn’t the intent when CEO…