Why Meta sees incrementality as the future of measurement
By Meta Digital advertising has never offered more ways to connect with people — but with that abundance comes complexity. Marketers now have more channels…
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Can music influence what we buy? To find out, I dove into the psychology of music
By Phill Agnew In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one of the seminal…
Brands are betting on creators to make their next hit series
By Kimeko McCoy Branded entertainment seems to be making a comeback. Call it marketing déjà vu. Over the past few weeks, brands like restaurant chain…
Giant Eagle continues its strategic shift away from convenience stores and toward pharmacies
By Mitchell Parton This story was originally published on Modern Retail. Last month, Pennsylvania-based regional grocery chain Giant Eagle announced a $100 million investment in…
A Guide to Marketing Insurance to Auto Dealerships
By Full Editorial In the world of commercial insurance, specialization is the key to success. The most successful agents are those who become the go-to,…
5 Ideas for Reaching Show Choir Directors on Social Media
By Full Editorial The world of competitive show choir is a passionate, vibrant, and incredibly tight-knit community. It’s a world built on a foundation of…
WTF: Ad Context Protocol?
By Ronan Shields Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the industry’s OGs. The cynical might quip,…
5 Ideas for Running a Social Media Campaign for a Tree Removal Service
By Full Editorial As a tree service owner, your business is built on a foundation of skill, safety, and trust. You are the expert that…
Digiday+ Research: 5 charts on the state of retail media
By Melissa Daniels This story originally published on sister site, Modern Retail. Retail media is changing the advertising game across all sectors — and that’s…
With OpenAds, The Trade Desk is rewriting what it means to be ‘buy-side’
By Ronan Shields The Trade Desk’s CEO just gave his sharpest take yet on why publishers have become a central focus for the company. Speaking…