Thought Leadership as a Platform for B2B Marketing ROI
By Lee Odden If you’ve taken marketing classes at University or worked in the field for a while, you’re probably familiar with the “7 Ps”…
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The Human Touch Behind AI: How Changescape Web Balances Automation with Authenticity
By Elena Caldwell Artificial intelligence has changed the way businesses approach marketing. But at Changescape Web, founder Ken Tucker believes the goal isn’t to automate…
9 Business Ethics: Why Transparency Matters More Than Ever
By Full Editorial The advanced and highly interconnected world, businesses are under increasing scrutiny. Customers, investors, and stakeholders are no longer satisfied with just the…
Indie agencies focus on optimizing media and creative using AI to pick up more clients
By Michael Bürgi Among the many ways generative AI and its machine learning ancestors are helping media agencies do their jobs more efficiently, campaign optimization…
The Rundown: OpenAI’s ChatGPT Atlas browser aims to turn the internet into a conversation
By Seb Joseph As if ad execs didn’t already have enough to untangle when it comes to AI, OpenAI just threw another curveball: a browser…
Stop Waiting for Permission: Louis Carter’s Blueprint for Building Workplaces People Love
By Editorialist Team In today’s world of rapid change and constant disruption, leaders often hesitate to take bold steps toward transforming their workplaces. They wait…
Vermillio, Time and Critical Mass are Digiday AI Awards finalists
By Digiday Awards Across the media, marketing and advertising industries, organizations continue to embrace innovative uses of artificial intelligence — setting new standards for creative…
Starting a new business? Here are the AI tools I would use when building from scratch
By Matt Wolfe Building a business has never been easier, but the landscape is also more competitive. The difference between success and failure often comes…
How creators are becoming their own networks with Night agency’s David Huntzinger
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify The wheeling and dealing of the creator economy is changing as its maturation continues. The space is…
MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing
By Michael Bürgi What’s in a name, you ask? In the case of MMA, a lot, given that those three letters have worked hard to…