The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays
By Seb Joseph The Financial Times is building an AI that doesn’t just know who will pay — it’s learning who will stay. After nearly…
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The ad industry’s plan to define what counts as AI
By Krystal Scanlon When Caroline Giegerich talks to marketers about AI-generated video, the discussion always seems to orbit the same point: risk. Not the dystopian…
Canva, Bloomberg Media Studios and Vidmob are among winners of the 2025 Digiday AI Awards
By Digiday Awards This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making…
Canva, Bloomberg Media Studios and Vidmob are among winners of the 2025 Digiday AI Awards
By Digiday Awards This year’s winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation. From making…
10 best email marketing tools for event planning businesses in 2025
By juthompson@hubspot.com (Justina Thompson) Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable…
6 best email marketing tools for cleaning companies in 2025
By juthompson@hubspot.com (Justina Thompson) Running a cleaning company is about more than mops and elbow grease — it’s about managing relationships, schedules, recurring contracts, field…
Loop Marketing vs Inbound Marketing: How they work together
By ttaylor@hubspot.com (Tristen Taylor) TL;DR: Loop marketing enhances inbound marketing for the AI era by adding four continuous stages (Express, Tailor, Amplify, Evolve) that use…
Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
By Ronan Shields The digital ad industry’s latest power struggle doesn’t just pit buy-side vs. sell-side; in fact, given the timing, it’s an analogy for…
How Kalen Allen navigates brand safety and cultural polarization in the creator economy
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify As the line between politics and culture becomes more blurred, creators and influencers more often find themselves…
Marketing is removing barriers: Lessons from a destination marketing expert
By cdelprincipe@hubspot.com (Curt del Principe) If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to…