Future of TV Briefing: Streaming subscribers save $16 through bundles
By Tim Peterson This week’s Future of TV Briefing looks at how much money people are actually saving through streaming subscription bundles and which streamers…
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Category: International Association of Digital Marketing Professionals
The tactical shift that led to 35,000% higher visibility on LinkedIn
By cdelprincipe@hubspot.com (Curt del Principe) Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in…
People Inc. strikes Microsoft AI licensing deal as Google’s AI Overviews hit programmatic ad revenue
By Jessica Davies People Inc. has struck an AI licensing deal with Microsoft to be part of the tech giant’s pay-per-usage AI content marketplace. The…
WPP expands AI capabilities to boost brand performance with Sightly partnership
By Michael Bürgi WPP, Digiday has learned, has partnered with analytics firm Sightly to tap its brand mentality platform that suggests content targets based on…
Independent agencies face new frontier as agency-in-a-box tools democratize creativity
By Kimeko McCoy For years, small- to medium-sized businesses without big budgets turned to independent creative shops for their ads. Now, tech tools like Google…
6 brands that brilliantly differentiated from the competition, and how you can, too
By Chima Mmeje There has never been a bigger moment in history when brand differentiation was more important. The channels we relied on for growth…
How U.K. news group Reach is diversifying traffic sources amid zero-click threat
By Sara Guaglione Reach, a UK-based news publisher with 120 titles that include Mirror, Express and Daily Record, is looking to news aggregation platforms to…
Media Buying Briefing: Why Dentsu Japan and the rest of the holdco just don’t fit well together
By Michael Bürgi There’s a certain irony when an agency holding company is winning clients but its global CEO puts the majority of its agency…
HubSpot's 2025 State of Newsletters Report [data from 400+ newsletter pros]
By Alana Chinn The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little…
America’s Deadliest States for Senior Drivers Revealed: Where Are Older Motorists Most at Risk?
By Headlines Team A new nationwide study has revealed where senior drivers face the highest risk on U.S. roads — and the results show alarming…