By Susan Misukanis

When it comes to B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like?

For our third season of Break Free B2B Marketing video interviews, we’re featuring conversations with leading B2B influencers, and examining the issues that each subject matter expert is influential about in their specialized industry.

For over a decade our team at TopRank Marketing has nurtured a strong community of leading influencers, developing close relationships with SMEs in many industries, and we’re delighted to share our latest episode of Break Free B2B Marketing.

2020 put a lot of things into laser focus that weren’t getting the attention they historically deserved. One of those things has been the necessity of greater diversity in the modern workplace. There’s no denying the fact that approximately 68 percent of C-level executives are white men and only some four percent are women of color. That’s no longer acceptable, and many businesses are actively seeking the advice of experts who can help them break free from outdated norms so they can move into a brighter, more creative, more diverse future.

One of the leading experts on how that can be accomplished is Minda Harts. Minda is a sought after speaker and thought leader who focuses on the topic of advancing women of color in the workplace and building diverse teams. She founded The Memo LLC, a career development company for women of color, and has published a similarly named book that gives actionable advice on this same topic. The Memo: What Women of Color Need to Know to Secure a Seat at the Table can be found at your favorite bookseller or online right now.

Minda is the sort of voice to listen to for any B2B marketer who wants to learn how to better speak to the needs and wants of a diverse population. That’s why we asked her to join us for the latest episode of our Break Free B2B Marketing Interview series.

Break Free B2B Interview with Minda Harts

If you’re interested in checking out a particular portion of our discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.

• :21 – Introduction to Minda Harts
• 2:16 – Micro and macro aggressions in the modern workplace
• 3:18 – “Can you give us an example, maybe of a courageous conversation you’ve had or guided someone to have, and what happened?”
• 8:00 – Office politics and the benefits of building a squad
• 9:50 – What can business leaders be doing now to help build a more inclusive future?
• 12:53 – “What’s been surprising or interesting about working with and counseling companies on these initiatives?”
• 15:33 – Not silencing yourself
• 17:59 – “In terms of helping women of color secure their seat, what should be burned or eliminated?”
• 19:15 – Movement forward and areas of progress
• 21:55 – “What do you hope for in the next few years? What does the workforce …read more

  Source:: Top Rank Blog

        

  

  Author: Aaron