‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
By Mitchell Parton This story was first published by Digiday sibling Modern Retail Guitar Center CEO Gabe Dalporto admits the chain’s store experience has had…
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WTF is weather targeting?
By The Weather Company This WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual…
Why a Multi-Channel Visibility Strategy is Essential to Reach Today’s B2B Buyers
By Lee Odden In a year that has been defined by platform fragmentation, disruption of organic search, and rising expectations for brand trust, B2B marketers…
New Data Shows Where Breaking Traffic Laws Is Most Likely to Turn Deadly — New Mexico Tops the List
By Headlines Team A new analysis has revealed the U.S. states where ignoring traffic laws carries the greatest risk of fatal consequences — and New…
Criteo CEO Michael Komasinski on agentic commerce, experiments with LLMs, and M&A rumors
By Ronan Shields In early 2025, Criteo entered a new chapter, with its current CEO, Michael Komasinski, taking the reins as the fourth chief executive…
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
By Tim Peterson This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of…
Navigating AI-Driven Marketing: Balancing Efficiency and Authenticity
By Sitetrail Research Team Artificial Intelligence (AI) positivity has magnified disturbances in the marketing sector due to the human-like presence of AI in customer communication,…
How advertisers maximize lead generation during Q5
By Meta As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5. During the period from late December…
3 bitter truths all marketers need to hear right now
By cdelprincipe@hubspot.com (Curt del Principe) When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a…
Newsweek is building an AI Mode-like experience to customize homepages for readers
By Sara Guaglione Newsweek is developing an AI-powered homepage, modeled after Google’s AI Mode search experience, as part of a broader partnership with Google Cloud.…