WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify WPP has had a hell of a year. 2025 was a nod to the good, the bad…
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How Consumers Are Making Ends Meet This Holiday Season
By News Edition Unfortunately, the average US consumer in 2025 is finding it harder and harder to make ends meet. Middle-income households have seen a…
How Becoming a Best Answer Brand Starts with Listening
By Theresa Meis Buyers often tell us what they need long before they ever fill out a form or join a conversation. The signals show…
Use the Ick to Create Better Marketing
By Caroline Forsey Our expert this week has a few hot takes. Here’s one: “Any marketer that says they’ve never felt the ick from marketing…
Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies
By Michael Bürgi For all the gloom and doom talk about how agencies are becoming more irrelevant to the new ways marketers are going to…
OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products
By Allison Smith This story was originally published on sister site, Modern Retail. OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that…
Why Workplace Cleanliness Is Becoming a Key Factor in Employee Productivity Across Baton Rouge Offices
By Sitetrail Research Team Employee experience teams across Baton Rouge are restructuring how they think about workplace productivity, as a growing body of research quantifies…
The KPI Illusion: Why Performance Metrics Are Failing Middle Managers, According to Veejay Madhavan
By Sitetrail Research Team “You don’t even need to make profitability a KPI,” says Veejay Madhavan. “That’s just basic hygiene.” For someone who spent decades…
Future of Marketing Briefing: The tells and flops that will define Omnicom-IPG mega holdco
By Seb Joseph Let’s dispense with the preambles. The discourse machine has already burned through its takes on Omnicom finally sealing its long-planned purchase of…
Instacart tripled its smart cart store count this year
By Mitchell Parton This story was originally reported on sister site, Modern Retail. Instacart’s smart carts are in triple the number of stores this year…