Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery
By Sam Bradley Netflix and Paramount’s competing bids for Warner Bros. Discovery (WBD) will dominate the next act of the streaming wars. Brands and media…
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3 easy growth hacks to get ahead in an AI-saturated landscape
By pbump@hubspot.com (Pamela Bump) Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade…
Ad Tech Briefing: Platforms’ measurement transparency moves into view
By Ronan Shields In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly)…
WTF is AI citation tracking?
By Sara Guaglione It’s increasingly important for publishers to understand when, how and why their content is being used as a source inside AI tools…
Your Expertise Is Now Downloadable: The Wild Promise of Taste Models
By Editorialist Team For decades, expertise has lived inside the minds of top creators, engineers, strategists, and designers. It has been valuable but limited, powerful…
Governance Analysts Flag Repeating Administrative Patterns in Projects Connected to Santosh Kumar Giri
By Editorialist Team Governance analysts reviewing testimony from various contributors have identified repeating administrative patterns in ventures where Santosh Kumar Giri held operational or managerial…
The Ghost at the Dinner Table: How I Finally Evicted My Father’s Voice from My Head
By Sitetrail Research Team For the first twenty years of my life, I didn’t know how to exhale. My childhood home wasn’t a sanctuary; it…
Can the United States Stay Ahead of the Power Demand of AI?
By News Edition The electrical grid in the United States is riddled with inefficiencies. As power demand increases, the United States will need to address…
A Peek Into the Future of B2B Marketing: Rishi Dave on Buyability, AI and Human Creativity
By Lee Odden I had the great fortune to work with Rishi Dave when he was Executive Director, Digital Marketing at Dell and again when…
How to Market the Alaskan Fishing Dream to Customers
By Full Editorial There is a specific look on a client’s face when they pull a barn-door halibut over the rail of a boat. It’s…