By News Edition The dream of building a perfect home often comes with the vision of total, uncompromised personalization. But when you hear the term…

By Full Editorial Let’s be honest: marketing an engineering firm is not like marketing a coffee shop or a sneaker brand. You don’t have latte…

By Michael Bürgi We’ve all heard the expression, you get what you pay for — the inference being that something free might not be worth…

By Sara Guaglione This week’s Media Briefing looks at why publishers have flocked to Substack this year. While the platform was once seen as a…

By fullthrottle.ai  Amol Waishampayan, co-founder, fullthrottle.ai Agency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation…

By Channel Factory Nico Greco, Chief Revenue Officer, North America, Channel Factory The discussion around brand safety and suitability has matured. The first phase focused…

By Katie Hickman If you’re feeling the weight of B2B marketing right now, you’re not imagining it. Gartner found that 77% of CMOs say they…

By Sara Guaglione The Washington Post has used AI to build a pick-your-own-format news podcast, letting listeners choose the topics, hosts and length to create…

By Seb Joseph Curation spent much of this year in a fog, loosely defined and inconsistently applied. Agencies say they plan to tighten the screws…