Managers are unprepared to lead a human-agent hybrid workforce
By BetterUp Andrew Reece, Chief AI Scientist, BetterUp The introduction of AI agents into the corporate workforce is not like other technology disruptions. Unlike previous…
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AI-powered email content suggestions that actually convert leads
By Cassie Wilson Clark AI-powered email content suggestions are changing how marketing teams write, test, and scale email campaigns. Instead of guessing what message will…
How an Integrated Strategy Turns B2B Thought Leadership Into Full-Funnel Marketing Performance
By Theresa Meis Across the industry, B2B marketers are feeling the effects of shifting discovery, longer buying cycles, and an audience of buyers that’s more…
“AI is bad at being cool”
By lbrowning@hubspot.com (Laura M. Browning) I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025…
Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission
By Michael Bürgi As industries change — and which industry isn’t undergoing massive transformational change right now? — so must their industry associations. Look no…
Publishers are hunting for AI prompt data — now they’re starting to get it from third-party companies
By Sara Guaglione Next year, tracking AI search visibility may get a little easier for publishers. Thanks to the rise of AI search, publishers’ usual…
5 Empathetic Marketing Strategies for Your Private Counseling Practice
By Full Editorial When the clock strikes midnight on New Year’s Eve, a psychological shift happens. The holiday stress begins to fade, replaced by a…
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Big names in the publisher world…
Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
By Seb Joseph It’s been another busy week for big news but I wanted to use this week’s briefing to write about something that’s been…
Why programmatic buying alone isn’t enough to win on CTV
By Tatari Alex Visoky, director of client services, Tatari Connected TV ad spend is projected to reach $51 billion globally by 2029, accounting for nearly…