B2B Thought Leadership in 2026: Why the Best Answer is Still Human
By Lee Odden I think it’s safe to say that the world of B2B marketing is in a state of flux. And that change extends…
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Why media mix modeling is becoming essential for predictive ROAS measurement
By Kochava Gary Danks, GM, AIM by Kochava For years, app marketers have leaned heavily on last-touch attribution as the foundation of their measurement strategy.…
Loop Marketing software that grows with your business strategy
By esantiago@hubspot.com (Erica Santiago) AI has drastically changed the marketing industry. From remapping the buyer’s journey to changing the way we analyze data, to reshaping…
How to Market a Funeral Home with Dignity
By Full Editorial Marketing in the death care industry is a unique paradox. In almost every other sector, the goal of marketing is to create…
As every screen becomes shoppable, attribution problems resurface
By Kimeko McCoy In the latest “every surface becomes shoppable” news, more platforms are inking deals and rolling out shoppable ad formats across the open…
Digiday Scorecard: Publishers’ rate Big Tech’s AI licensing deals
By Jessica Davies AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months,…
5 SEO keyword research tools that help teams show up in search
By Cassie Wilson Clark SEO keyword research tools are essential for marketing teams looking to level up their content. Keyword research software can help identify…
The state of identity: Evolving approaches to targeting, measurement and transparency
By IntentIQ This State of the Industry report, sponsored by IntentIQ, explores how brands, agencies, publishers and retailers are targeting audiences and building more transparent…
Crossmedia and Mile Marker make moves now to grow in their rosters in 2026
By Michael Bürgi Two independent media agencies, one larger and one still growing, positioned themselves for further growth in 2026, with both expecting a potential…
‘There’s tremendous opportunity’: NBA sponsorships lead on European expansion
By Sam Bradley Despite their popularity in the U.S., the powers behind professional football and basketball haven’t always succeeded in overseas exports. The National Basketball…