Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026
By Tim Peterson This week’s Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry…
The Largest Digital Marketing Community Worldwide | Become a Member
Author: Aaron
Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku
By Michael Bürgi We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming…
Answer engine optimization trends in 2026: How AEO is transforming the landscape
By Zoe Ashbridge Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search. Answer engines like ChatGPT,…
Why context is the differentiator that turns reactive automation into predictive intelligence
By Experian Matthew Griffiths, svp of technology, Audigent, a part of Experian Marketers have long pursued personalization as the path to relevance. Yet even the…
How B2B Thought Leadership Can Drive Post-Sale Impact
By Katie Hickman Why the smartest B2B brands use thought leadership to create value long after the contract is signed B2B marketers are under more…
Virality is no longer just a vibe at MrBeast’s Beast Industries
By Seb Joseph MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention. When one of the world’s largest creators…
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
By Seb Joseph Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and…
Forget Follower Count: What Actually Drives Sales, According to a TikTok Marketing Expert
By Caroline Forsey If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s refreshing take:…
The best AI visibility tools that actually improve lead quality
By Alex Sventeckis Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and…
The definitive Digiday guide to what’s in and out for advertising in 2026
By Seb Joseph 2025 opens with more unfinished business than clean conclusions. Omnicom’s acquisition of IPG is moving toward its first full operating year in…