‘Less pitching, more listening’: What Amazon is really doing at CES
By Seb Joseph CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and…
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Marketing efficiency ratio: How to calculate and improve yours
By Erin Pennings The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue…
After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
By Kimeko McCoy After spending 2025 in regulatory limbo, TikTok is entering 2026 with a clearer ownership path in the U.S. Now, whether the new…
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
By Sam Bradley The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in…
A timeline of the major deals between publishers and AI tech companies in 2025
By Sara Guaglione A number of tech companies signed their first AI content licensing deals with publishers in 2025. New players in this space means…
For platforms, here’s what’s not going to happen in 2026
By Krystal Scanlon TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its antitrust trial, and Omnicom partnering with X…
Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
By Kimeko McCoy After a three-year hiatus, Cheez-It has officially brought its mascot Prince Cheddward out of retirement in time for this year’s Citrus Bowl.…
Top Tips to Prevent Carpet Beetles From Coming Back
By Chris Turn You’ve finally managed to clear out the creepy crawlies from your rugs and closets, but the battle isn’t entirely won. The real…
First Impressions Matter: How to Craft a Direct Mail Appeal That Donors Can’t Ignore
By Chris Turn In an era dominated by digital communication, a tangible piece of mail can make a powerful impact. For nonprofit organizations, a well-crafted…
How Spam Filtering Protects You from Phishing and Malware
By Chris Turn Your email inbox is both a key communication hub and a major entry point for cyber threats. Every day, malicious emails aim…