Digiday’s extensive guide to what’s in and out for creators in 2026
By Alyssa Mercante 2026 will be the year authenticity gets repriced in the creator economy. The importance, reach, and financial power of the creator economy…
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Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
By Seb Joseph CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI…
Five B2B Marketing Themes for 2026 – Beyond B2B Marketing Podcast
By Lee Odden The current state of B2B marketing is at a pretty important crossroads. In an environment of infinite content and eroding trust, simply…
AI search visibility: The playbook for marketers
By Alex Sventeckis AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as…
Media Briefing: Here’s what media execs are prioritizing in 2026
By Sara Guaglione This week’s Media Briefing looks at the main business areas publishing executives have their sights set on as they head into 2026,…
Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards
By Michael Bürgi Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a…
Brands, marketers turn to new top-level domains to build recognition in the era of AI
By name.com The era of traditional search is changing. AI-powered answers are putting space between brands and the consumers conducting searches, and marketers are seeing…
Omnicom Media’s Adamski: clients are the only ones not complaining about principal media
By Michael Bürgi A month after Omnicom closed its $13 billion acquisition of Interpublic Group, the holding company is hard at work getting the assets…
Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail
By Digiday Events Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In…
8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know
By juthompson@hubspot.com (Justina Thompson) Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization tools…