Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
By Ronan Shields Related Insights Marketing on Platforms ‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message Read More Earlier…
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As hold cos restructure, BBDO reframes client relationships
By Kimeko McCoy Holding companies are having an identity crisis. Between mergers and acquisitions, whistleblowers and generative AI, clients are largely overwhelmed and confidence is…
Why neuro-contextual AI changes how marketers plan media
By Seedtag Brian Gleason, CEO, Seedtag For more than two decades, digital advertising has relied on identity graphs, behavioral tracking and demographic modeling to target…
The CMO Guide to Forrester’s B2B Summit North America 2026
By Lee Odden According to Forrester’s State of Business Buying, 2026, the average B2B purchase now involves 13 internal stakeholders and nine external influencers, with…
Claude vs. ChatGPT: A marketer’s guide to choosing AI
By juthompson@hubspot.com (Justina Thompson) “What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to…
AI marketing predictions that will shape 2026
By Lipsa Das Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented…
Bold Call: AI compute costs are the future of the upfront… and principal media
By Digiday Editors Agencies have a compute problem. As AI takes over more of their day-to-day work, from writing copy to generating performance reports, it’s…
Media Buying Briefing: The Big Three’s pieces are in place – let’s see who wins
By Michael Bürgi Now that the three major agency holding companies have issued their 2025 earnings results and set their strategies in place for 2026…
Future of Marketing Briefing: The case for and against an agency subscription remuneration model
By Seb Joseph The idea of agencies selling subscriptions instead of billable hours has kicked up significant debate over the past week. It started when…
WPP is betting its future on getting paid for outcomes
By Seb Joseph For decades, the agency business has run on a simple, if imperfect logic: clients pay for time and the people who fill…