By Sam Bradley Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top…
By Melissa Daniels This story was first published by Digiday sibling ModernRetail When Owen Spencer first started conversations about how artificial intelligence could be used…
By Sam Bradley Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target…
By Ronan Shields The Trade Desk announced both Q4 and full-year revenue beats for 2025 earlier today, but a perceieved weakness in its accompanying revenue…
By Lee Odden Kicking off our first installment of B2B Marketers on the Move in 2026 is this Winter edition celebrating marketing leaders who have…
By Kayla Schilthuis-Ihrig Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters…
By Michael Bürgi The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and…
By Sam Bradley Marketers worried about improving their brand’s profile in LLM chatbot results or within the concise summaries of Google’s Overviews have mostly focused…
By Viasat Ads Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue…
By AppsFlyer Ran Avrahamy, CMO, AppsFlyer For more than a decade, CMOs have been told that better technology would finally solve their measurement problems. First,…
