‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
By Seb Joseph Using large language models for ranking is a future bet, not a current reality at Meta. The company’s CFO Susan Li made…
By Seb Joseph Using large language models for ranking is a future bet, not a current reality at Meta. The company’s CFO Susan Li made…
By News Edition It is a universal moment of stomach-dropping panic: you reach into your pocket or rummage through your bag, and your hand meets…
By rsukhraj@hubspot.com (Ramona Sukhraj) Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how…
By Theresa Meis Once upon a time, the impact of B2B thought leadership felt like magic. A research report launched, executive perspectives were published, visibility…
By Tim Peterson This week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set…
By Michael Bürgi Omnicom leadership has taken its share of lumps since closing on the acquisition of Interpublic Group at the end of 2025. But…
By News Edition When we talk about prenatal care, the conversation usually centers on the clinical: ultrasound schedules, blood pressure readings, and the growing list…
By News Edition There is a unique kind of frustration that comes from watching a kitchen sink slowly turn into a lukewarm pond while you’re…
By Full Editorial In hair restoration, most attention goes to the day of surgery. Patients compare techniques, graft counts, and surgeon names, believing the outcome…
By Yamini Rangan Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not…