HubSpot AEO vs. Profound: Features, pricing, and use cases
By HubSpot Staff HubSpot AEO vs. Profound is a comparison between two answer engine optimization tools that take different approaches to AI search visibility. HubSpot…
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The consumer journey is CPG marketing’s ‘North Star’ — and why brands can’t discount promotion strategies
By Ibotta Economic uncertainty and changing shopping behaviors are pushing brands to rethink how different channels work together. With the exponential growth of AI and…
Ahrefs Brand Radar alternatives for marketing teams
By Anna Rubkiewicz G2’s 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than…
Scrunch AI alternatives compared: Features, pricing, and fit [2026]
By Cassie Wilson Clark If you’re comparing Scrunch alternatives, start by separating monitoring from execution. Monitoring tools show how brands appear in AI-generated answers. Optimization…
Media Briefing: Publishers are replacing Google with a little bit of everything
By Sara Guaglione This week’s Media Briefing analyzes recent publishers’ earnings results, and the different bets publishers are making on how to build businesses less…
Moloco launches an agency partner program, in part to expand beyond mobile programmatic
By Michael Bürgi As other DSPs move their business closer to clients, inadvertently or consciously avoiding agencies as middlemen, one is looking to recruit more…
How Businesses Can Reduce Commercial Roofing Costs
By Seth Grimes Choosing a Commercial roof system affects maintenance planning, building operations, and exposure to water intrusion. For owners and facility managers, the challenge…
AI search visibility ROI: How to measure what matters (& ignore what doesn’t)
By rsukhraj@hubspot.com (Ramona Sukhraj) As long as there has been commerce, there have been questions. First, those questions were only for salespeople. Then, it was…
Top B2B SEO tools that actually grow your pipeline in 2026
By Zoe Ashbridge The bar for B2B SEO tools has shifted. SEO strategy is no longer just about ranking on page one, because buyers are…
Build or buy: Inside indie agency Mod Op’s AI infrastructure
By Kimeko McCoy Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million…