Walmart finally lets advertisers exclude certain search terms
By Mitchell Parton This story was first published by Digiday sibling Modern Retail. Walmart’s advertising platform is giving brands more control on where they show…
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AI search performance KPIs every marketer should track
By rsukhraj@hubspot.com (Ramona Sukhraj) As long as I’ve been in marketing, people have warned against focusing on “vanity metrics,” or those flashy, high numbers that…
Perplexity blocks Time’s ads served to AI agents, calling them ‘deceptive’
By Sara Guaglione Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time…
Why agentic media buying is becoming a client-by-client configuration job
By Kimeko McCoy Subscribe: Apple Podcasts • Spotify There’s a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should…
How to Be the Best Answer for B2B Buyers and AI Answer Engines
By Lee Odden Summary: Modern B2B buyers and AI answer engines are evaluating your content against the same types of criteria: proof, source authority and…
The simple way to make your marketing claims 42.9% more believable
By Phill Agnew A few weeks back, I stumbled across a Reddit post that talked about the first measurement ever taken of Mount Everest. Rather…
Media Buying Briefing: How Instrument won Croc’s business in a day
By Michael Bürgi No one can dispute that technology has muscled its way into the world of marketing in such a strong way, it’s now…
Why Georgia-Pacific bet the future of programmatic on supply, not demand
By Seb Joseph Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd…
What is enterprise marketing automation? Features, platforms, and best practices
By HubSpot Staff Enterprise marketing automation is how large organizations scale personalized marketing across multiple teams and channels without disrupting their data or workflow. If…
Nielsen to take DoubleVerify private for $2.15 billion as public ad tech stocks stumble on mixed Q2 earnings
By Digiday Editors Related Insights Member Exclusive Ad Tech Briefing: Embattled, embittered and determined Subscribe To Read Read More Second-quarter earnings calls usually serve as…