How purchase data is redefining TV ad performance and driving revenue
By Circana As TV evolves into a more immersive storefront experience, there are new opportunities for advertisers to open up two-way interactions with consumers. To…
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How AI improves email deliverability beyond send times
By Alex Sventeckis Email deliverability is cumulative, and AI email deliverability optimization works by reinforcing the sending behaviors that mailbox providers already measure over time.…
Media Briefing: Publishers debate the value of AI licensing and GEO
By Sara Guaglione This week’s Media Briefing recaps publishing execs’ thoughts on optimizing content for AI search (or the concept of GEO) and the opportunities…
Meta’s bid to woo creators to Facebook just might work, despite its recent legal woes
By Alyssa Mercante Earlier this month, Meta announced its Facebook Creator Fast Track, a program aimed at attracting more creators to the platform by offering…
As programmatic faces signal degradation, agentic advertising offers a solution
By Optable Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing…
How E.l.f. Beauty is using AI to alleviate the workload of its workforce
By Anna Hensel This story was originally published on sister site, Modern Retail. As every brand and retailer grapples with the implications of artificial intelligence,…
Walmart-Vizio’s CTV measurement faces incrementality hurdle
By Kimeko McCoy It’s been more than a year since the ink dried on Walmart’s Vizio acquisition. At the IAB NewFronts last week, the retailer…
Redefining College Discovery and Student Trust
By Sitetrail Research Team Today the traditional college search is undergoing a structural transformation. For decades, the process was linear and often labor-intensive: students navigated…
Page Authority: How to Build Pages That Rank
By HubSpot Staff When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the…
Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
By Ronan Shields Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as…