By Alyssa Mercante As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap…
By Tim Peterson Subscribe: Apple Podcasts • Spotify The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the…
By Lee Odden I think it’s safe to say that B2B influencer marketing has reached an inflection point. What was once a bit experimental is…
By rsukhraj@hubspot.com (Ramona Sukhraj) I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an…
By rsukhraj@hubspot.com (Ramona Sukhraj) Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape…
By Krystal Scanlon As Pinterest pushes further into performance advertising, measurement is central to proving its value to advertisers and winning more small-to-medium business spend.…
By Michael Bürgi In many ways, the week of March 23 was one of the worst in recent memory for both Meta and YouTube, as…
By Headlines Team Buying new windows should be straightforward. In reality, the process is full of technical jargon, competing products, and salespeople who make everything…
By Seb Joseph The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six…
By Sam Bradley Financial services and food delivery advertisers are adapting their approach to programmatic sports buys using tech built for betting brands. Genius Sports…
